Flux E-Commerce
A headless Shopify storefront with custom animations and a 3-click checkout flow that doubled conversion rates overnight.
Overview
Flux needed a storefront that felt as premium as their product line — a minimalist aesthetic with snappy, animated transitions and a radically simplified checkout.
Challenges
- Integrate with Shopify Storefront API (headless)
- Preserve the brand’s zen visual identity across all states
- Reduce checkout steps without sacrificing security
Solution
We built a fully decoupled Astro front-end consuming Shopify’s GraphQL API. Cart state is managed with nanostores — tiny reactive atoms with no virtual DOM overhead.
Results
| Metric | Before | After |
|---|---|---|
| Conversion Rate | 1.8% | 3.6% |
| Average Session Duration | 1m 12s | 2m 44s |
| Checkout Abandonment | 68% | 41% |
The redesign paid for itself in under 3 weeks of sales.